A strong business is built on protected assets

Protecting and enhancing
business assets

Every business creates value. But for that value to last over time, it must be protected.
The Firm supports entrepreneurs, shareholders and business families in the strategic management of business, personal and family assets.
The aim is to preserve what has been built, reduce avoidable exposure, and plan the transfer of assets and control with full awareness.

For those who want to grow with clarity

From preventive protection to planned succession

Protective clauses and tools within contracts

Inserting covenants, reservations, conditions precedent or subsequent in key contracts to limit the negative effects of critical events.

Enhancing intangible assets

Protecting and organising intangible assets: trade marks, know-how, databases, relationship networks, brand reputation, digital assets.

Asset segregation and organisational choices

Structuring holding companies, special purpose vehicles, trusts, family pacts and tools to separate management from ownership, within the limits of Italian law.

Protecting the entrepreneur’s personal assets

Analysis of direct liabilities, reducing the risk of commingling assets, strategies to preserve private assets in the face of risky activities.

A trade mark is not just a sign.
It is an economic asset to be protected

Protection and
registration of the
Trade Mark

A trade mark represents the commercial identity of the business, its reputation and its recognisability among customers and partners.
That is why it must be assessed, registered and protected consistently with the business reality and growth objectives.

The Firm assists businesses, start-ups and professionals throughout the process:

  • analysis of registrability and choice of the distinctive sign
  • prior rights search and potential conflicts
  • choice of the classes of goods and services (Nice Classification)
  • filing and monitoring of the application
  • support in the event of oppositions, disputes or misuse
  • integrating protection into contracts, articles of association, agreements and commercial transactions


Knowing the risks is the first step towards governing your choices.

To receive legal assistance and support, you can book a consultation.

A technical, confidential and structured discussion, to understand whether there is real scope for action.
Online or in the office, the appointment makes it possible to analyse your personal position and assess whether there are grounds for action.